DAO Trento

Sensei secures €15 million in Series A funding to keep changing the way the world shops.

In the heart of Trento, DAO and Sensei achieve a second milestone following Verona’s success

Overview

After the success of Verona's first autonomous store, DAO and Sensei expand with a second location in Trento. This innovative store offers real-time baskets, allowing customers to see their purchases before leaving the store—creating a seamless and intuitive shopping experience with no checkout lines.

Client

DAO Trento

Brand

Industry

Supermarkets

Solution

Store

Location

Trento, Italy

Opening date

May 2024

SKUs

2221

Store size

215

sqm

Av. checkout time

41

sec

A second time around for DAO

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Known for its rich history—from Renaissance art to its pivotal role in the Council of Trent—Trento is a city where tradition and innovation intersect. DAO, a leading cooperative under the Conad brand with a long-standing reputation for quality and customer-centric service, is embracing this blend of heritage and progress. With its commitment to innovation, DAO has partnered with Sensei once again to introduce a cutting-edge autonomous store to the heart of Trento. Situated in the city center, this store caters to locals and visitors alike, seamlessly combining the historic charm of Trento with state-of-the-art AI technology to offer a modern and efficient shopping experience.

"Our Trento store showcases our commitment to innovation, blending Sensei technology with our expertise. This project empowered our team and proved the value of synergy in achieving results we aim to replicate in the future."

Alessandro Penasa

CEO of DAO

A shopping experience like you already know

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DAO’s Trento autonomous store offers the same familiar selection of products—fresh fruit, bakery items, a coffee machine, and even a juice machine. What sets this store apart from others, however, is the complete absence of traditional checkout counters. Customers simply walk in, select their products, and walk out—no lines, no scanning, and most importantly, no waiting. It’s a seamless experience where convenience is key, allowing shoppers to make quick and easy purchases without any friction.

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The real game-changer?

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The real game-changer is Sensei’s real-time basket technology. As customers select their items, their virtual basket is updated in real-time, giving them complete transparency over their purchases. This live tracking ensures there are no surprises when they leave the store, offering a smooth, frictionless shopping experience. It also means that every shopper can quickly see what they’ve chosen, making the entire transaction process faster, more efficient, and modern.

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A bold move for retail in Trento

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DAO and Sensei have once again shown that innovation and tradition can go hand in hand. With the opening of their secound autonomous store, they are not just transforming the shopping experience in Trento; they are leading the charge for the modernization of Italian retail, one city at a time.