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Muffato and Sensei launch Latin America’s first autonomous supermarket in the World’s smartest city

Overview

In 2022, Muffato Group, one of the most innovative players in retail, opened Muffato Go in Curitiba, Brazil’s first autonomous supermarket. Powered by Sensei’s AI infrastructure, the store features real-time basket updates and seamless shopping with no checkouts, setting a new standard for hyper-convenience in Latin America.

Client

Muffato Go

Brand

Industry

Supermarkets

Solution

Store

Location

Curitiba, Brazil

Opening date

November 2022

SKUs

1754

Store size

248

sqm

Avg. checkout time

30

sec

A first for Sensei, a first for LatAm

Established by Tito Muffato in the 1970s, Muffato Group  quickly claimed the top spot among retailers in Paraná and became the fifth largest retailer in Brazil. In 2022, Muffato raised the bar again by launching Muffato Go, a revolutionary supermarket concept without checkout counters, queues, or scanning, in Curitiba, the 'Smartest City in the World' at the World Smart City Awards 2023.

This marked the first-ever deployment of Sensei’s AI-powered retail technology outside of Europe. This groundbreaking achievement signifies a historic milestone for the continent, as Muffato Go became the first autonomous supermarket in Brazil and in all of Latin America!

"Working with Sensei has been a great experience. Their team truly understands our vision and brings it to life in a natural and effortless way. We've built something special together, and I’m proud to offer our customers this first-of-its-kind experience in Latin America."

Fabio Cristiano Donadon

Responsible for Technology and Innovation of Muffato Group

Frictionless is more

Muffato Go offers a wide variety of products just like a regular supermarket - fresh produce, baked goods, and frozen food. But what sets it apart is what it doesn't have. Say goodbye to long checkout lines, the hassle of unloading items onto the conveyor belt, and the annoying beeping sounds. Everything here is smooth and effortless. Thanks invisible cameras, proprietary weight sensors, and AI algorithms, your shopping is tracked, creating a virtual cart. You're automatically billed when you exit the store. Grocery shopping has become a leisurely experience.

Real-time basket, the real deal

Muffato Go introduces one of Sensei’s most significant innovations: real-time basket and receipt. Customers can now review their virtual shopping cart, updated in real-time, before leaving the store. This means they can see the total cost before making the payment, eliminating any risk of surprises. The entire process, from reaching the payment terminal and paying by bank card or using the Muffato app to leaving the store, takes, on average, an impressive 30 seconds!

A wonderful world of data

There’s more to real-time data than meets the eye. Beyond an unmatched shopping experience, Sensei's technology also provides Muffato with visibility into stock needs, as well as into customers’ buying patterns and preferences. This efficient solution enables Muffato’s in-store workers to spot low-stock or misplaced items, while the team responsible for defining the store assortment can make sure you’ll always find your favourite product.

"Partnering with Sensei has not only transformed how we operate but also brought real-time insights that help us better serve our customers. It’s about offering them more than just a store—a new way of shopping that fits into their lives.”

Fabio Cristiano Donadon
Responsible for Technology and Innovation of Muffato Group

Stories that justify the hype

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